Facebook prepares for in-stream video ads
Facebook could let brands place video ads in users' news feeds as soon as July, reports say. The ads will likely be 15-second auto-playing units, muted by default. Facebook will likely charge about $20 per 1,000 video views, and analysts say the units could generate revenues of $4 million a day by the end of 2013. Adweek (5/7), Financial Times (tiered subscription model) (5/6)
Facebook could let brands place video ads in users' news feeds as soon as July, reports say. The ads will likely be 15-second auto-playing units, muted by default. Facebook will likely charge about $20 per 1,000 video views, and analysts say the units could generate revenues of $4 million a day by the end of 2013. Adweek (5/7), Financial Times (tiered subscription model) (5/6)
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